Senior living marketing consulting service
How do people discover your senior living community? What are people saying about your continuing care retirement community?
Marketing is usually the last thing on your mind as you manage your senior living or assisted living community. Senior living marketing consulting services is a new industry that can help take your organization to the next step.
Why would you want to partner with a senior living marketing consulting service?
- You’re wearing multiple hats with a limited number of hours in the day to focus on marketing initiatives.
- You want to make managing the health and safety of your residents and staff your top priority again.
- You’re looking for innovative ways to keep your residents’ wellness and happiness top of mind in this new normal.
While your administration may be filled with a strong and dedicated staff, it’s still entirely possible that your senior living residence may be struggling to keep census up. Let Perception’s marketing services fill in the gaps.
How can marketing services help my senior living or assisted living community?
Usually marketing is the last thing on your mind as you manage your senior living or assisted living community. Researching for a senior living marketing consulting services is uncharted waters or part of the battle of taking your organization to the next step. You’re wearing many hats as the Director with little hours in the day. As the Director of Nursing, you’re trying to manage the health and safety of your residents and staff. You may be the Activities Director trying to figure out how to keep your residents’ wellness and happiness top of mind in this new normal. Of course, having all these positions filled with a strong and dedicated staff is ideal. You may be a senior living residence struggling to keep census up with a limited management team.
As you try to keep your residents and staff healthy and safe meanwhile meet sales and operations goals, there is still a need to have marketing strategies in place.
Having a marketing strategy that aligns with your goals of stabilizing occupancy, increasing census, or gaining trust in the community will help…
- Increase brand awareness
- Gain a competitive edge
- Provide ongoing strategy and digital support
It’s vital for your residents and community to trust and support your senior living community. Partnering with a marketing consultant with experience in senior living marketing can help your residence or facility stand out from the competition.
Benefits of partnering with Perception Senior Living Marketing
Partner with Perception as your senior living marketing consultant partner to gain access to marketing tools and procedures. Our marketing solutions can help you retain occupancy, improve census, and increase positive referrals among staff and community. Fix the stigma surrounding living in a senior living facility by showcasing the positive experience to your community and residents’ family members. Your community’s aging population needs you and now’s the time to advertise your services and provide clear, concise information.
Turn the stigma of living in a senior living facility by showcasing the positive experience to your community and residents’ family members. Your community’s aging population needs you and now’s the time to advertise your services and provide clear, concise information.
Receive Your Customized Marketing Consulting Proposal
What you need to boost results is not a cookie cutter approach. We don’t have a template already in place that we robotically send when we contact you. Like how you listen to your residents and staff, Perception wants to hear about your current needs and challenges at your senior living community to provide a personalized experience and strategy that realistically fits your goals, interests, and time schedule.
Complete our online form to schedule a call with our Marketing Consultant then receive your customized proposal. The health and safety of you and your residents is our number one priority, so this is all done virtually and via phone.
Senior Living Marketing Consulting Services from Perception
What senior living marketing services can Perception provide your facility or residence?
- Competitor Analysis – Customized study on your market competitors
- Satisfaction Surveys – How satisfied are your residents, employees, resident families, or volunteers?
- Secret Shopper – Contact competitors to gain insights; Gain perspective on internal sales strategies in place to see how your team is handling leads
- Results Planning – Collaborate to create measurables and data reporting using company goals, competitive analysis, and market analysis.
- CRM – Selection, consulting, and implementation
- Website Strategy – Review current website
- Content Strategy – Email, text, or print content strategy for organization as a whole or specific roles such as Director, Sales, Nurse, or Activity Director
- Messaging Platform Consulting – Email, text, or video
- Social Media Marketing – Consulting, implementation, and content calendar on key social media platforms
- Reputation Management – Collecting and managing reviews and testimonials; Review, own, & manage community listings (also helps with SEO); Solicit positive reviews from residents and family members on a consistent basis
- Community Outreach – Connect with community organizations and businesses to educate on organization’s offerings.